1% Deal
Why Sell Your House Through One Percent Realty
At One Percent Realty, we believe sellers should keep more of their hard earned equity, and offer a simple and transparent commission model that works.
You want full service on MLS® from a professional real estate salesperson at a competitive commission — that's One Percent Realty.
Our agents offer a simple commission option, including listing commissions of up to 1% and cooperating broker commissions of up to 1%. Commission terms are negotiated with your agent at the time of listing and may vary depending on the agent you choose.
Your property receives full MLS® exposure, and we work cooperatively with other real estate brokerages to maximize market exposure and buyer interest.
Our fully licensed sales professionals are members of their local MLS® real estate board enabling them to properly market your property both on REALTOR.CA and their local MLS® system for maximum exposure to potential Buyers. Our real estate agents provide the same real estate services they would if they charged you a higher real estate commission, the only difference is they charge you less, way less. It's the best deal in town, why pay more to sell your home?
Prior to the Internet, Buyers used to get in the back seat of a real estate agent's car and go on a tour of homes. The agent would have his/her MLS® catalogue of homes which he was not allowed to give Buyer's a copy of. REALTORS® controlled MLS® information. This is simply not the way it happens anymore.
Nowadays with the Internet, consumers are empowered and in much more control of their new home search. Over 85% of Canadians who search for a home start their search on the Internet. Whether Buyers are looking for properties themselves on REALTOR.ca, or being automatically emailed MLS® properties directly from their REALTOR®, or other house hunting activities, nowadays Buyer's often know as much or more about their particular market and the homes for sale in it as their REALTOR® does.
It is no slight on other agents, but the buyer basically has access to MLS® and can check www.REALTOR.ca 20 times a day, and their agent will not be doing that, no matter who they are. These changes in technology and Buyer behaviour created the opportunity for the concept of One Percent Realty to flourish.
When a Buyer sees a home that meets their criteria and is their dream home they do not ask "How much commission is being paid here." It's not of concern to the potential Buyer. The Buyer is concerned with number of bedrooms, bathrooms, location, schools, and obviously the price. Our listings are displayed everywhere that all the other listings are. If you are a buyer looking in a given neighbourhood in a given price range (which is basically all of them), then you will want to see every listing in that neighbourhood in your price range. With the Buyer now in the driver's seat as a much more sophisticated consumer the real estate marketplace had changed forever. Basically, the fox is in the hen house.
If your home is well kept, and priced accurately, it will sell.
It has no relationship with the amount of commission you pay. With extensive experience in project marketing, we realized that there may be an opportunity to market houses in a similar lower commission higher volume manner. Spending most of their time prospecting for business, the conventional agent requires a higher commission structure to compensate for the lower volume/lower listing success rate in the highly competitive real estate industry. With the help of the technological advances such as the Internet, cell phones and electronic signing, One Percent Realty was able to reduce the typical real estate office overhead as well as leverage the productivity advances of its agents to create a successful discount commission business model. Whereby our agents earn less per house sold they make it up in volume of sales at the end of year. It works great for us, and it works great for our Sellers. We say at One Percent Realty, the more deals we do the more money we are saving our clients!
"The highest price estimate, in terms of money which a property will bring if exposed for sale in the open market allowing reasonable time to find a buyer who purchases it with knowledge of the uses to which it is adapted and for which it is capable of being used." (As defined by the Courts)
The concept behind One Percent Realty is that we provide you full service but at a discounted, simple commission model. Our agents provide all of the same services as if they would if they were to charge you a higher commission, the only difference being the amount of commission they charge you. Your 1% agent will help you determine the appropriate listing price, list your home on the local real estate board MLS® system and thus your listing will be on the popular realtor.ca where all the buyers look, enter the listing on the onepercentrealty.com website, take interior and exterior digital photos, place a house for sale sign (if applicable), advertise your property where the Buyers are looking, show your home to prospective Buyers, provide you advice and assistance along the way. Our goal, like yours, is to sell your home.
| Your House |  |
Traditional MLS® Broker* |
Savings |
| $ 300,000 | $ 9,950 | $ 12,000 | $ 2,050 |
| $ 400,000 | $ 9,950 | $ 14,500 | $ 4,550 |
| $ 500,000 | $ 9,950 | $ 17,000 | $ 7,050 |
| $ 600,000 | $ 12,000 | $ 19,500 | $ 7,500 |
| $ 700,000 | $ 14,000 | $ 22,000 | $ 8,000 |
| $ 800,000 | $ 16,000 | $ 24,500 | $ 8,500 |
| $ 1,000,000 | $ 20,000 | $ 29,500 | $ 9,500 |
| $ 2,000,000 | $ 40,000 | $ 54,500 | $ 14,500 |
*compared with a broker charging 7% on the first $100,000 and 2.5% on the balance, not all brokers charge the same.
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The simple answer is yes. Our MLS® listings are shown, and sold, by lots of Cooperating REALTORS® all of the time. Logic would dictate that if our system was unable to attract
Cooperating REALTORS® to sell our MLS® listings then we would be selling most of our own listings to our own Buyers. In fact, its quite the opposite. Over 80% of our listing sales are sold by Cooperating REALTORS® representing the Buyer which is inline with industry standards. That is the proof in the pudding that our system works great.
Why is that? The most important reason why other agents cooperate and sell our listings is that it is the Buyers who are dictating the shots these days. As mentioned above, if the Buyer loves the home does the amount of commission matter to the Buyer?
If you are thinking about selling your home call your regular agent that you used last time, but this time also call us to compare our services and commission rates. Being full service agents, our agents provide free no obligation market evaluations just like the other guys. Please don't let someone else tell you about our system, let us tell you exactly what we will do to sell your home. You and your hard earned equity will be glad you did.
“The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.”